Pumpkn, a pioneering fintech company based in South Africa, operates with a mission to support African SMEs, particularly in the agriculture and food industries, through AI-enabled funding solutions. With offices in Johannesburg and Cape Town, Pumpkn needed to fortify its team by bringing on board a Head of Growth to spearhead their growth initiatives.
Pumpkn’s need for growth and expansion in African market required company leadership to establish a sales department, revealing the necessity for an experienced leader. The company required someone with a proven track record in building successful sales processes. Additionally, this candidate needed to thrive in a startup environment, bringing both expertise and adaptability to the role. Due to complex profile and scarce access to the market talent company decided to involve TechBiz Global as partner to help Pumkin’ to hire exceptional Sales Leader.
To address Pumpkn’s unique requirements, we implemented a comprehensive strategy:
First, we conducted an in-depth market analysis across 10 industry sectors, identifying over 200 potential candidates with the required expertise. We then crafted targeted job postings, resulting in a 30% increase in applicant quality compared to average rates on such position.
Our team built a robust pipeline of 50 qualified candidates, ensuring a diverse range of potential fits. We carried out thorough interviews, meticulously filtering candidates based on Pumpkn’s specific needs. Over 20 hours were spent on initial candidate screening.
Detailed feedback was provided to Pumpkn, and the top 5 candidates were presented for consideration, each with an in-depth profile and assessment report.
Initially, we faced challenges in finding candidates with the perfect blend of deep expertise and a fit for the dynamic startup culture of Pumpkn. Understanding the company’s evolving needs, we recalibrated our search strategy to focus on individuals who not only possessed the necessary experience but were also motivated and adaptable to a startup environment.
The refined search strategy proved highly effective, leading to a successful recruitment outcome. Pumpkn was impressed with nearly all the new candidate profiles we presented. After several rounds of interviews, they successfully hired a candidate who not only met their criteria but also embodied the enthusiasm and drive needed for the role.
This case study exemplifies our commitment to driving client success. By aligning our strategies with Pumpkn’s requirements and culture, we successfully delivered a candidate who has become instrumental in their growth. Our ability to understand and adapt to our clients’ unique needs continues to drive the success of our clients, helping them navigate challenges and achieve their business goals.
